Design and Code Your Perfect Landing Page Using HTML & CSS

What is a Landing Page?

A landing page, also called a lead capture page, static page, or destination page, serves a specific purpose. It is usually designed to appear after online advertising campaigns or through search engine optimization efforts. Unlike a homepage, a landing page removes distractions and focuses entirely on capturing visitor information.

The main goal of a landing page is to encourage visitors to fill out a form while reassuring them that the website can address their needs. Every element on the page is designed to guide users toward a single action, improving engagement and conversions.

Why Landing Pages Difference from Homepages

A homepage typically introduces a brand and provides multiple links for navigation. It’s broad and informational. In contrast, a landing page is targeted. It provides minimal navigation, focusing visitors on completing a form or another conversion action.

The layout is simple. Headlines, images, and calls-to-action are clear and concise. This removes confusion and keeps users focused on the specific purpose of the page.

How to Create a Landing Page in HTML

Now it’s time to create a landing page in HTML. You can start by setting up the structure with simple code. HTML is a markup language that gives you control over text, images, and links on a webpage. It builds the foundation. Then, you can use CSS code design to add style, color, and layout to bring your page to life.

If you’re new to coding, don’t worry. You can check out popular tags in an essential guide to HTML. Learning the basics will help you get comfortable before you start building. Once you know how tags work, you’ll be ready to build a landing page step by step.

The next step is choosing a text editor for coding. This is the tool where you’ll write and edit your HTML. If you don’t have one yet, take a look at some HTML and CSS editor recommendations. They make writing code easier and more efficient.

If you’re using WordPress, you can also edit your page directly. Just click on a specific block in the editor, then click on the three dots. Select WordPress Edit as HTML. This lets you adjust your code while keeping the visual editor available.

For more control, you can open the full Code Editor. Go to the three-dot menu in the top-right corner and choose the Edit page as Code Editor. This gives you direct access to your HTML elements control. It’s the best option if you want to manage every part of your page.

With these tools and steps, you’re ready to start creating a landing page in HTML. You’ll have full control, from structure to design, and the ability to make a page that matches your exact needs.

1. Create the Basic Structure

To create a landing page, you need a basic structure. Using a framework like Material Design for Bootstrap (MDB) simplifies this process. A framework is a set of pre-written code that helps you design pages quickly. Instead of coding every element from scratch, you can use built-in components.

After downloading and unzipping MDB, you are ready to start. Here are the essentials you need:

●Basic structure
●Navigation bar
●Navbar class
●Full-page background
●CSS styling

You also need some basic page elements:

●A heading using the tag
●Paragraphs using the tag with CSS styles for color and font
●Input tag fields for visitor name and contact information
●Links using the tag for content access after submission

Open your index.html file in your project folder. This file usually holds the homepage structure. Paste your HTML code between the opening and closingtags:

The HTML should include:

●element for the page header and navigation bar
●element for the main content unique to the page